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Insight - Making Sense of the Narrative

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Behavioural Finance is about trying to take the emotion out of markets and investing, but markets are narrative machines and it is easy to get caught up in a plausible narrative. One way of countering this effect is to look for the emotionally effective but ultimately misleading use of Logical Fallacies. Here we provide a Bingo Card of the 25 most popular examples as well as an illustration of how a combination of Logical Fallacies can build a bandwagon narrative.